Entries by Sarah Franco

Our Purpose

This story was published in the June edition of our newsletter. It is the first installment in our series on building an intentional company culture.   Your purpose is one of your company’s most valuable assets. While this statement may seem like hyperbole, I’ve personally seen the enormous impact of purpose in my own company. […]

The Benefits of Trade Alliances

Generally, a trade alliance is a partnership between two companies in complementary trades with the goal of mutual growth. And the green industry especially offers unique opportunities for lighting professionals to develop such partnerships. Finding a few good ones can be unbelievably beneficial. However, creating trade alliances can be very challenging. They aren’t as simple […]

Our 2017 Photo Contest is Under Way!

Photos are rolling in for our 2017 Photo Contest! Check out these beautiful lighting designs from our Sterling Lighting customers! Don’t miss out on this opportunity to win a professional video marketing package for your company! For more information, visit our Photo Contest Page. To vote for your favorite photos, look for #SterlingLighting on Facebook, […]

Maintenance Agreements 101

Now is a great time to contact your customers and remind them of the value of routine maintenance on their lighting system. Regular maintenance will ensure their lights look great for years to come. And, of course, it’s a great way to stay in front of your customers, it provides extra revenue over the course […]

Lessons From My Grandfather

My grandfather was a key figure in my life. He instilled in me a hard work ethic, often enlisting my siblings and I to help with heavy-duty cleaning chores at his house. He also taught me many life lessons. As a child, one lesson he tried to drive home with my siblings and I was: […]

Three Reasons Our Mini Flood Light Shines

If you haven’t already added the SL04 Mini Flood Light to your design repertoire, we think you should. Here are three reasons we know you’ll love using the SL04 just as much as we do. Some of our reasons may surprise you! The not-so-standard flood light Even though it might look like a standard mini […]

Introducing Sterling Storefront!

For many small business owners, it’s difficult to find the time (and money) to work on marketing. That’s why we created Sterling Storefront. Sterling Storefront is an online marketing tool Sterling Lighting customers can utilize to create high-quality, customizable marketing material for their businesses at an affordable price. The Storefront Advantage Storefront has many advantages […]

The Pros and Cons of Design Demos

In the lighting business, a design demonstration is a double-edged sword. It can be a fantastic tool to secure a project, but it can also be a waste of time and effort if nothing comes of it. So, how do you know when you should do a demo? We’ve broken down some pros and cons […]

The Story of Sterling

When we started Sterling Lighting, we set out to solve a problem. We already owned a local installation company, but we didn’t trust the light fixtures we were installing. Initially, I had found an LED manufacturing “expert” that ordered premium fixtures out of California with a 20-year warranty on their products. We were on a […]

Why We Use Marine-Grade, Virgin Brass

You are a lighting professional. And whether you’re new to the industry or can remember having to keep a voltage meter in your back pocket, your customers count on your expertise. And you, in turn, rely on manufacturers to provide materials that will last. But have you experienced the frustration because that beautiful powder coated […]