Entries by Sarah Franco

Little Things that Make a BIG Difference

When it comes to running a successful business, we often focus on the big things: beautiful designs, quality fixtures, friendly and prompt customer service, etc. However, as important as those things are, there are also small things you can do to help your business thrive. Consider implementing these 5 little ideas, and see the big […]

Our Mission

This article is the second in our series on the building blocks of a successful business. You can read the first article here. If purpose is your business’ “Why,” then mission is its “How.” As you may recall from our last issue, purpose sets your business’ direction. It is the driving force behind some of the […]

You Need a Marketing Plan

This article appeared in the sixth issue of our newsletter. If you’d like to read more articles like this, visit our newsletter page and sign up to receive our free newsletter in the mail!  Very few businesses can succeed (and remain successful) on word of mouth alone, which is why marketing is so important. For […]

Announcing Our Photo Contest Winner!

Congratulations to our Sterling Lighting photo contest winner, JJ Parks of Radiant Exterior Lighting! His submission received high marks from our panel of judges for lighting design and photography composition. JJ’s photo also performed well on social media, bringing in 47 likes/retweets across all platforms. From a design standpoint his entry won for various reasons: The […]

Wrapping Up Our 2017 Photo Contest

Sterling Lighting’s 2017 Photo Contest is officially over! Thank you to everyone who participated in the contest, and we can’t wait to announce the winner on July 10th! Take a look at the final entries we received:   Don’t forget to check back with us on Monday, July 10th as we announce the winner of […]

Introducing Our New SL07 Bollard Light!

Sterling Lighting is excited to announce our latest fixture design, the SL07 Bollard Light! This low voltage, fully dedicated LED fixture has all the power of the SL07 Path Light in the simple, elegant style of a bollard light. Illuminate paths, driveways, garden beds, and more!   Specs:        Watt: 4W Wire Lead: 10’-0” 18AWG Color […]

2017 Photo Contest Entries Continue to Come In!

Our 2017 Photo Contest will soon be drawing to a close, but there’s still a little more time to submit your pictures! In the meantime, check out our latest entries: A special thank you to everyone who has participated in our Photo Contest! Don’t forget to vote for your favorite photos by liking and sharing […]

Our Purpose

This story was published in the June edition of our newsletter. It is the first installment in our series on building an intentional company culture.   Your purpose is one of your company’s most valuable assets. While this statement may seem like hyperbole, I’ve personally seen the enormous impact of purpose in my own company. […]

The Benefits of Trade Alliances

Generally, a trade alliance is a partnership between two companies in complementary trades with the goal of mutual growth. And the green industry especially offers unique opportunities for lighting professionals to develop such partnerships. Finding a few good ones can be unbelievably beneficial. However, creating trade alliances can be very challenging. They aren’t as simple […]