LARGEST LANDSCAPE LIGHTING CONFERENCE OF 2022 COMMENCES AT AVERETT UNIVERSITY AFTER THREE DAYS OF SEMINARS & SKILL ENHANCEMENT

Danville, VA – Over 100 of the top landscape lighting designers from across North America gathered at Averett University to attend Sterling Lighting’s Danville Summit held July 20-22, 2022.

Focused on business growth and lighting design enhancement, the summit offered seminars and hands-on workshops tailored to landscape lighting professionals. 

A variety of expert speakers gave seminars focusing on business growth strategies, human resources best practices, proven online marketing strategies, advances in lighting and audio technology, increased revenue and overhauling your sales mindset, and enhanced lighting design techniques. 

Internationally renowned lighting designers Janet Lennox Moyer and Eleftheria Deko presented during the summit.

Legendary American landscape lighting designer and author Janet Lennox Moyer presented on “The Art of Landscape Lighting Design” and held a special book signing for her newly published work The Art of Landscape Lighting: A Designer’s Companion (Routledge, 2022).

Eleftheria Deko presented virtually from her home in Greece, sharing an exclusive, behind-the-scenes look at the design process for her award-winning project revamping the lighting for the UNESCO World Heritage site of the Acropolis of Athens.

Additional speakers include: 

• Dr. Tim A. Gardner, Keynote Speaker and Author 
• Dan Ralphs, Elite Entrepreneur Instructor & TEDx Speaker
• Gwen Mattes, Senior Consultant at HR-Mpact
• Cristian Shirilla, Marketing Manager at River Pools
• Rhett Thomas, Business Development Sr. Director for RadioRA at Lutron
• Allie Bloyd, Local Marketing Expert
• Jennifer Yost, Training Facilitator and Coach at Cardone University
• Patrick Harders, Co-Owner of Sterling Lighting
• Damien Sanchez, Co-Owner of Sterling Lighting
• The Product Development Team at Sterling Lighting 

Coinciding with the Danville Summit, the Association of Outdoor Lighting Professionals (AOLP) offered their Certified Low Voltage Lighting Technician (CLVLT) exam to over 20 participants at Averett University, one of their largest proctored exams in recent years.  

Summit attendees were invited to claim a spot on a team for the hands-on design training which took place over two nights. This accelerated Design Challenge culminated in a Reveal Night event on Thursday, July 21, 2022 at 9:00 PM EDT, open to the general public. 

Averett University staff, students, and greater Danville residents were invited to view a special, one night only lighting display to reenvision the nightscape on Averett University's campus. Guests were able to view the lighting spectacles and hear design teams present the challenges, solutions, and specific Sterling Lighting products used to achieve their final designs. Several media outlets covered the event.

The Danville Summit concluded with an in-depth design session with Janet Lennox Moyer and an inspirational keynote by Dr. Tim Gardner. To date, the Danville Summit is the largest landscape lighting event held in 2022. 

About Sterling Lighting

Sterling Lighting is a manufacturer of professional-grade, low voltage, landscape lighting fixtures sold exclusively to contractors and trade professionals. The company was founded in 2011 by landscape lighting professionals passionate about developing the perfect fixture, with both the contractor and homeowner in mind. Sterling Lighting luminaires merge the latest advances in LED technology with premium quality components and all the cutting-edge features a professional contractor could want. Their signature line of fully-dedicated and integrated fixtures, features high-grade materials, including marine-grade, virgin brass and 316 stainless steel, and innovative designs that result in better performance, longevity, and ease of installation. In 2021, Co-Owners Patrick Harders and Damien Sanchez strategically moved Sterling Lighting headquarters and main operations from Northern VA to Danville, VA to facilitate their continued growth in operations and manufacturing. To learn more, visit Sterling-Lighting.com. 

About Averett University 

Since 1859, Averett University has grown and developed into a dynamic institution that serves students of all ages, offering more than 30 undergraduate majors, minors and special programs, along with 13 graduate programs with a number of concentrations. Dedicated to preparing students to serve and lead as catalysts for positive change, the University’s historic main campus is embedded in the heart of Southern Virginia with regional campuses throughout Virginia and online. Averett enrolls a diverse student body, and boasts an alumni network that spans the globe. Visit averett.edu for more info.

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