When it comes to running a successful business, we often focus on the big things: beautiful designs, quality fixtures, friendly and prompt customer service, etc. However, as important as those things are, there are also small things you can do to help your business thrive. Consider implementing these 5 little ideas, and see the big difference they can make in your business!
Develop a Marketing Strategy
Websites, magazines, direct mail, social media, AdWords… trying to decide when and where to advertise can be overwhelming! And, let’s face it, if you said yes to every marketing agency that called you, you wouldn’t have any money left. Be smart and develop a marketing plan. Figure out when you want to advertise and how much you want to spend, then stick to it. Consistency is key! If you’re only marketing when things are slow and stop marketing when it gets busy, your sales cycle will experience the roller coaster effect. Start marketing today and you’ll bring in those sales you need months down the road.
Answer the Phone
Think about how much you spend just to get a single call to your business. With that in mind, it’s critical that you have someone there to answer the phone when it rings. You can have the best marketing plan in the world, but if you’re not able to handle answering the phones, you may be throwing away thousands of dollars every year. Consider hiring a receptionist or using a third-party answering service. It will be well worth the investment.
Never underestimate the importance of good communication. Follow up with your clients after your crew has completed their installation or service call. This can take a while, but every time you put yourself or your company in front of your client, it only strengthens that relationship. And following up with every sales call is a must! If you typically give a bid and wait for that potential client to call you back, chances are you are losing sales. Follow up as many times as it takes until they give you a firm yes or no.
Show Your Appreciation
After your work is completed and everything is done, go the extra mile and show your customer how much you appreciate their support. Consider sending gourmet chocolates, Edible Arrangements, a bottle of wine, or some other gift, thanking them for their business. These inexpensive gestures can go a long way.
Ask for Feedback
These days it seems like every receipt has a survey on the bottom. Customer feedback is a great way to help you improve your business, and reviews promote your business and build better leads. You can even use a third party company like Reputation Loop to generate online reviews, fast. The concept is simple: After you complete an installation, your customers receive a quick, easy survey. They respond to questions about their experience with your product/service and, if it’s positive, they’re asked to post a review online. So many customers check reviews before deciding which product or service they’ll go with, so don’t overlook the importance of good reviews!